How I brought a shared field-planning platform to launch
Oil and gas field-development specialists needed a shared workspace: plans, approvals, and documents were scattered across separate tools. I took over the project early, led it through production launch, and coordinated a vendor replacement during development. Departments began using the platform after launch.
- Client
- Gazprom Neft, an energy company, through its Digital Transformation Center
- My role
- Project and product leadership, vendor coordination through launch; departmental adoption led by the business product owner
- Stages
- Early project takeover, development, vendor replacement, production launch, and departmental onboarding
- Status
- Launched into production; departments began using the platform
Field-development plans, discussions, approvals, and documents were scattered across familiar tools. Teams had no shared workspace or common record of decisions.
I took over the project early and led delivery through production launch, including vendor coordination and replacement after the original vendor withdrew from the market. The business product owner was responsible for departmental adoption.
Departments began using the platform after production launch. Its economic impact was calculated, although this was substantially harder than evaluating the separate tool for selecting an optimal field-development option. The figures remain confidential.
Why teams needed a shared planning environment
Field-development specialists lacked a common workspace. Plans, discussions, approvals, and documents were spread across the tools employees already used for communication and storage. Day-to-day tasks got done, but there was no shared record of decisions. Information could be lost, and that, together with poor coordination, led to financial costs.
No off-the-shelf solution met the company's requirements for personal-data protection, approved technologies, and vendor availability. The platform was therefore built around internal workflows. I discuss choosing between an off-the-shelf service and custom development in a separate article.
Who owned delivery and adoption
At the Digital Transformation Center, I took over from the manager who had started the project but had to leave. I was responsible for project delivery and coordinating vendors throughout development. The company's business product owner was responsible for adoption within departments: persuading employees to use the platform and changing established workflows.
This division mattered. Launching the software alone would not deliver value. That depended on specialists actually planning together and agreeing on decisions in the new environment.
Why launch was only part of the work
At the same center, I led delivery of a web system for selecting the optimal field-development option. It automatically identified the best option, saving specialists time. Its value was immediately clear to users, so employees were motivated to use it.
The collaborative planning platform faced a different challenge. Departments already had established processes, and now discussions, approvals, and documents needed to move into a new system. The main difficulty was organizational rather than technical: adoption changed how people worked together.
The business product owner worked with departments, explained the value of the change, and incorporated the platform into their processes. I continued to lead delivery and coordinate the vendors.
Replacing the delivery vendor mid-project
The vendor change was the most difficult part of development. IBM was the original delivery vendor, but after it withdrew from the Russian market, the remaining work had to move to another contractor.
I organized the project handover. Despite the mid-development change, work continued and the platform reached production launch.
Results and economic assessment
Calculating the platform's economic impact was harder than evaluating the tool for selecting an optimal field-development option. The assessment was nevertheless completed. Its figures are confidential company information.
After the production launch, departments joined the platform and began using it. The business product owner continued to lead adoption.
Other projects at the Digital Transformation Center
I also led development of an industrial safety training simulator, a product for digitizing geological core samples, and a map-digitization product using computer vision.
The maps had accumulated in different formats, so the first step was to determine which could reasonably be processed this way. A machine-learning contractor was selected. A prototype was tested on different map types to estimate the volume suitable for digitization. Once funding was secured, the team trained the models and digitized the agreed set of maps for which the approach had been judged practical.
- Departments need a shared system for planning, approvals, and documents, but adoption requires changes to established workflows.
- Off-the-shelf options may not meet data protection requirements, approved-technology constraints, or vendor availability needs.
- A delivery vendor may need replacing during development while the project continues toward launch.
- Management needs an economic assessment to support adoption, even when the platform's value is difficult to capture in a single metric.
Facing a similar challenge?
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